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One of the most difficult yet necessary tasks for any new business to accomplish is to cultivate a healthy corporate culture. For as much as the bottom line matters, that can’t be all that matters to your company. Focusing on money alone isn’t just a shallow endeavor, but a sure way to create a corporate culture that’s greedy and short-sighted, neither of which are conducive to creating a positive environment around the workplace. These tips can help you pull off that balancing act and create a meaningful company culture that’s about more than money while still helping you make business boom.

Embrace Communication

Few things are more important for encouraging positive corporate culture than facilitating communication. When people don’t talk to one another, at best they make mistakes, and at worst, it leads to paranoia. A company that does not encourage communication between its members can breed suspicion and mistrust. That’s the antithesis of a healthy corporate culture, so you’ll want to do everything in your power to make sure that people feel free and, indeed, eager to share their ideas and concerns with employees at all levels of the organization.

Encourage Innovation

A company that does not adapt is doomed to teeter on the brink of irrelevance and extinction. You can probably think of many companies that failed to keep up with the times and ultimately paid the price for it. You don’t want this to happen to your company and don’t want your corporate culture to stagnate. By encouraging communication, you’ll also be able to spark a spirit of innovation within your company, which will pay dividends down the line.

Excite Careers

It’s fair to say there’s more job-to-job mobility today than in decades. That said, not every company experiences that equally. Some companies are still able to excite employees enough about what they do (and offer good enough benefits) that they’re able to convince people to stay long-term, which only adds to the positive vibe around the workplace.

With these easy steps, you’ll be able to breed a positive, productive, constructive corporate culture.