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It’s almost something of a cliché by this point to say that our employees are our most significant investment. However, that doesn’t make it any less true. On the contrary, the fact that this notion is so widespread and often repeated says something about its efficacy. You can have all the brilliant business plans you want, but at the end of the day, you need those men and women in the trenches to make those corporate dreams a reality.

That said, knowing your employees are your most valuable asset is one thing, but actually acting upon that and helping them is something different altogether. There are some vital areas you can and should invest in your employees’ wellbeing.

Healthcare Matters

Whatever your personal position may be on America’s healthcare situation, there’s no denying that it’s one of the hottest topics and most important expenditures for Americans from all walks of life. As healthcare becomes increasingly crucial to our long-term quality of life, and more Americans get their healthcare plans through work, high-quality healthcare options have become a necessity. Investing in company-wide healthcare plans can be an extremely attractive perk for prospective candidates you want to recruit.

Keep up Morale

As the saying goes, “All work and no play makes Jack a dull boy.” Companies like Google have earned fame and great applicant interest in their reputation for incredible corporate culture. Games, rewards, positivity in the workplace – people love working at Google, which makes them work harder.

Employee Incentives

People like to feel as though their efforts mean something. There’s something incredibly unsatisfying about merely “putting in your time,” but something wholly rewarding about making that time matter. Adding employee incentives can help make the vibe in your company feel more like the latter than the former. These incentives can be as big as raises and promotions, but they can also be more personalized rewards, just so long as your employees get the genuine impression that you really do appreciate and are willing to reward their hard work.

Investing in your employees is the right thing to do from both a business-savvy and humanitarian standpoint.