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One of the most critical questions any aspiring entrepreneur has to answer is, “Why?” 

Why do you do what you do? Why are you interested in the field you are pursuing? Why do you think your vision is worthwhile?

Just what is that vision anyway? Because you need a vision. For as important as money is to the equation, given how much time and energy you have to commit to making your business a success, it has to be about more than that. 

One of the most popular social focuses for business leaders is “change.” It’s broad enough that it can apply to all manner of different things but focused enough to give your business more direction. There’s something about the status quo of things today that you want to change, and are going to orient your business in such a way as to achieve it – but how? These tips can help you frame that quest properly.

Be Innovation-Minded

Change often means changing the way people do things, and that often means innovation. That said, you can’t just change things without a sense of direction. The difference between innovation and chaos is specifically targeting the changes you want to make and coming up with specific strategies to achieve that change in a tangible fashion.

Speed Matters

There is a case to be made for changing things quickly or phasing in a change slowly. Which you choose will depend on your situation. Even so, the overall speed with which you carry out a change matters.

A Matter of Perspective

The perspective you bring to bear on your company’s status matters a lot. While looking at things from within the company itself can help you take a more micro approach, taking an external perspective can help you view things on the macro level. Both are needed to succeed and affect the changes you wish to make happen. The latter, in particular, can help provide a more objective view of your company’s status.

Rethinking your approach to your company can help you determine what needs to change, and why it matters for your company’s future and your own sense of purpose.